I'm pretty sure many of you have heard the phrase, “A girl's hair is her most prized possession.”
This is also the basic premise for Ichikami, whose name originates from the popular Japanese proverb, "いち髪二姿" (Hair first, looks second). This emphasizes the idea that if your hair isn't beautiful, then it's impossible to be entirely beautiful no matter how pretty your face may be, therefore, hair care should come before facial care.
My mother also, since I can remember, constantly reminded me the importance of taking good care of my hair and scalp. So naturally, it's important to choose a good shampoo and conditioner. Not only do you want your...
